Leading ASEAN Telco Partners with Accendo to Build Sales Competency Model

The Challenge

Our leading ASEAN telco partner needed a solution to a three-fold challenge that could help grow their business enterprise amidst shrinking profits and higher competition in the customer telco industry.

They were also in need of a successful expansion into the business enterprise that required a sales team with a different set of skills, competencies, and behaviours.

Understandably, the goal was to reposition their existing sales talent or hire externally. Having already identified the challenges, the solution required would be to improve self-awareness within the organisation and optimise behavioural dynamics within and between the sales team.